Our team has been assembled not just for their expertise and accomplishments, but their closely held beliefs in and applications of the following corporate philosophy. This is what we stand for:
White Ink Studio truly cherishes its clients, worthy, we hope, of earning their trust as true marketing partners. These are the seven qualities we look for in a business relationship:
Our partners see the strengths in others, not the limitations, and they’re proud of the unique abilities everyone brings to the venture.
They inspire me to exceed their expectations because of the trust they’ve evoked in us and other partners.
We respect each other for what we’ve accomplished and the experience we bring.
They’re authentic; they leave their egos at the door.
They live by their rules yet don’t expect anyone else to blindly follow.
They’re at peace with themselves and don’t need to prove anything to us or anyone else.
They’re excellent listeners and express a sincere interest in what others bring to the business equation. They’re available for honest and genuine discourse that inspires originality, growth and awareness.
Who’s Behind All This Phenomenal Work?
Corey Mangold has already amassed an incredible track record in information technology, computer programming, marketing and website development. By age 18, he had already started and run a successful e-commerce business, and online marketing services company.
In 1999, Corey birthed White Ink Studio, operating under a different brand for 6 years, then transforming into White Ink Studio. We provided online marketing and website development in Northern California and worked with many other start-ups and service industry companies. Originally offering website design and Search Engine Optimization before the term SEO was even introduced, he is one of the few Old School web guys.
As an expert in XHTML/CSS, PHP, JAVA, .NET, FLASH and Cold Fusion with an unsurpassed grasp of the effective online marketing, he, Joel and Adam assembled a team of like minded professionals that is GigaSavvy | White Ink Studio today.
From the day he opened the doors at White Ink Studio, Corey has focused his skills, experience and drive on one thing: turning a profit for his clients. He imparts the can-do attitude to each and every team member and his clients, stirring their creativity and imagination toward developing a profitable marketing presence.
Corey also spends a great deal of time volunteering with a number of youth sports leagues, working directly with young athletes as a coach and serving on boards of directors.
Joel Tanner began his web career at the young age of 14, and in the height of the Dot Com Boom, was working in San Francisco with top online start-ups, providing web development and online marketing. Successfully competing in organic search for some of the most competitive industries including diamonds, flowers, and event tickets, Joel quickly became recognized as one of the leaders in the industry.
With the experience and track record of effective online marketing, Joel put together a team of over 20 online marketing specialists, that work full time in-house to make sure all of our Partners are successful and profitable. All of Joel's first hand experiences gave him the knowledge neccessary to effectively rank websites without comprimising best practices. All of our techniques are White Hat and strictly abide to all of the major search engines guidelines. With all work done in-house, by our own Staff, we have been able to properly manage all projects and make sure that everyone receives the same excellent service and ROI.
Jamie Waters contradicts the stereotype of young creative professionals who are entirely wrapped up in their own aesthetics. As a graduate of the University of Southern California (USC), with degrees in Fine Art and Business, Jamie artfully blends the two worlds with the expert finesse of a seasoned marketing veteran.
Want to know how and why your brand will be monetized? Need to understand how design and programming affect how browsers will react and navigate your website? Why “simple” sells? Jamie’s your man. Jamie, also a master programmer, prefers to code his work manually, avoiding the inherent problems that invariably surface with templates and other short cuts.
Always expanding his skills and knowledge, Jamie seeks out expertise and wisdom from all sources, reading, learning and shaping his character.
Pete brings over 25 years of hands-on and management experience in marketing communications to White Ink. He earned his undergraduate degree in American Studies, an MBA, with an emphasis in Mass Communications and studied graphic design and illustration at Art Center in Pasadena.
Passion, drive and business street smarts are hallmarks of Pete’s professional life. He is immersed in the art and science of persuasive communications and possesses an encyclopedic knowledge of psychology, culture and human behavior.
He was part of the creative team that launched Armor-All products, including designing the original logo; put racquetball on the map as a major American pastime; and contributed to dozens of successful marketing campaigns as a strategist and creative force. He’s been recognized by the Western Book Publisher’s Association, OC Press Club and won numerous awards for his contributions to regional, national and international marketing and publishing efforts.
Pete is responsible for agency sales and marketing, major account management and is the chief copywriter.
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